PAUL & JOE Moisturizing Fluid Foundation swatches

PAUL & JOE Moisturizing Fluid Foundation swatches

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     Paul & Joe Moisturizing Fluid Foundation retails for $54.00 CAD and can be found in Canada at Shoppers Drug Mart, which is where I purchased mine.  I had to order online, and was having an extremely difficult time trying to find any swatches, to attempt to figure out my shade.


This foundation comes in a beautifully designed glass bottle with a peachie-pink plastic top and pump. As far as packaging goes, it feels like luxury, but not over the top-extra boujie luxury. For $54.00 CAD, it should feel somewhat fancy but what I’m more focused on is what’s inside that bottle vs. packaging.


This foundation applies like a dream. Not much blending required. Most moisturizing foundations tend to be like that, so, no exception here. It’s somewhat build-able, but I’d say you’d get a medium to high medium coverage, maximum. But the finish is beautiful, very skin-like, it’s really just lovely. It doesn’t fully dry down, being a true moisturizing foundation. You may feel the need to set with powder…but to each their own!

Wear time, for myself, it starts to slightly break down around the 5-6 hour mark…but it wears off evenly and not patchy for me. There is zero oil control with this one, oily skin may want to steer clear, or just set very well after application and prepare for blotting/touch-ups throughout the day.



Moisturizing Fluid Foundation swatches

L to R: Paul & Joe 103, MAC Studio Fix Fluid NC20, wet n wild photofocus Bronze Beige

(click to enlarge)


If you’re familiar with Japanese foundations, the yellow undertone shades tend to fall under an ochre range. I love ochre shades and they’re basically non-existent in Canada or very very hard to find. Shade 103 does have a bit of an ochre undertone. You can see in the picture above, 103 swatches very closely with MAC Studio Fix Fluid in NC20. Paul & Joe 103 is just a hair darker than Wet n Wild photofocus foundation in Bronze Beige.

103 runs just a tiny bit too dark for me, usually. I love this foundation enough to pick up a lighter shade at some point. If I do, I’ll update the swatches and shade comparisons.

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