PAUL & JOE Moisturizing Fluid Foundation swatches
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This foundation comes in a beautifully designed glass bottle with a peachie-pink plastic top and pump. As far as packaging goes, it feels like luxury, but not over the top-extra boujie luxury. For $54.00 CAD, it should feel somewhat fancy but what I’m more focused on is what’s inside that bottle vs. packaging.
This foundation applies like a dream. Not much blending required. Most moisturizing foundations tend to be like that, so, no exception here. It’s somewhat build-able, but I’d say you’d get a medium to high medium coverage, maximum. But the finish is beautiful, very skin-like, it’s really just lovely. It doesn’t fully dry down, being a true moisturizing foundation. You may feel the need to set with powder…but to each their own!
Wear time, for myself, it starts to slightly break down around the 5-6 hour mark…but it wears off evenly and not patchy for me. There is zero oil control with this one, oily skin may want to steer clear, or just set very well after application and prepare for blotting/touch-ups throughout the day.
If you’re familiar with Japanese foundations, the yellow undertone shades tend to fall under an ochre range. I love ochre shades and they’re basically non-existent in Canada or very very hard to find. Shade 103 does have a bit of an ochre undertone. You can see in the picture above, 103 swatches very closely with MAC Studio Fix Fluid in NC20. Paul & Joe 103 is just a hair darker than Wet n Wild photofocus foundation in Bronze Beige.